Privacy Policy

Who we are:

We are Diamond Property Finance Ltd and we can be contacted using the following details:
Telephone Number: 07871 187 117, 07494 082 439
Address: 19 Welling High Street, Welling, Kent, DA16 1TR
Email address: info@diamondpropertyfinance.com
Data Protection Officer/ contact: Paul Fredericks
ICO Registration Number: ZB303118.

Our legal grounds for holding your data:

The UK’s data protection laws allow us to use your personal data provided we have a lawful basis to do so. This includes sharing
it in certain circumstances, as described below.

We consider we have the following reasons (legal bases) to use your personal data:

• Performance of contract with you: we need to use your personal data to be able to successfully legally contract with
  you.
• Compliance with our legal obligations: we need to use your personal data so as to comply with certain legislation such
  as financial crime legislation.
• Legitimate interests: these are our business and commercial reasons for using your data, which we have balanced
  against your interests. We have certain legitimate interests in using your data which are not outweighed by your
  interests, fundamental rights or freedoms. These legitimate interests are to help prevent and detect financial crime,
  fraud and money laundering, to promote responsible lending, to support our tracing, collection and litigation
  procedures and to assist our compliance with the legal and regulatory requirements placed upon us.
• Your consent: You can withdraw this consent at any time, in which case we will cease to use it, unless we have a right
  and a need to continue processing it for one of the other reasons set out above.

More information on how we use your personal data and for what purposes is set out below.

What data do we collect?

Data provided by you:

• Lender application details: for example but not limited to, your name, national insurance number, postal address, your
  email address, telephone numbers, date of birth, bank account details, home ownership details, reason for borrowing,
  your assets and liabilities, details of your proof of identity documentation, proof of address documentation, evidence of
  additional equity available and evidence of any other business interests
• When you talk to us: for example, on the phone, or in person including call recordings and voice messages. We may
  monitor or record calls with you to check we have carried out your instructions, to resolve queries or disputes, to
  improve the quality of our service or for regulatory or fraud prevention purposes
• In writing: for example, letters, emails, texts and other electronic communications
• Online: for example, when you use our website or mobile app
• In financial reviews, for renewals and in any surveys etc

Data we collect when you use our services?

• Transaction data: for example, what sort of products you are selecting, the length of term, the types of asset you are
  looking at financing, business type and geographical location
• Payment data: for example, the amount, origin, frequency, history and method of your payments
• Usage and profile data: for example, the profile you create to use our website and mobile app and how you use it. We
  gather this data from the devices you use, using cookies and other software
• Register online or other communication methods for our services.
• Use or view our website via your browser’s cookies.

Data provided to and by third parties

• Data from persons that introduce you to us: for example brokers, product suppliers, financial advisers, agents, finance
  providers or other third parties
• Data from credit reference agencies, most likely to be either Experian, Creditsafe, Equifax or CallCredit
• Data from fraud prevention agencies
• Publicly available information: for example, from the land registry, companies house, the electoral register, other
  information available online or in the media, including social media

Special Category Data

In the course of your interactions with Diamond Property Finance Ltd you may share information that is classified as ‘Special
Category Data’. This could include data about:

• Race
• Ethnic origin
• Politics
• Religion
• Trade union membership
• Genetics
• Biometrics
• Health
• Sex life
• Sexual orientation

Where you do share information relating to any of these categories e.g., when you may share information about your health or
a characteristic of vulnerability Diamond Property Finance Ltd will always seek explicit consent from you to store and process
such information.

Why is personal data collected by us

Diamond Property Finance Ltd collect personal data for a number of reasons.

From time to time, we may contact you to ask for your consent to use your personal data for other purposes. Your personal data
may also be used for other purposes where required or permitted by law.

When we and fraud prevention agencies process your personal data, we do so on the basis that we have a legitimate interest in
preventing fraud and money laundering, and to verify identity, in order to protect our business and to comply with laws that
apply to us. Such processing is also a contractual requirement of the services or financing you have requested. We, and fraud
prevention agencies, may also enable law enforcement agencies to access and use your personal data to detect, investigate and
prevent crime. Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to
pose a fraud or money laundering risk, your data can be held for up to six years.

In order to process your application, we may supply your personal information to credit reference agencies (CRAs) in which case
they will give us information about you, such as about your financial history. We do this to assess your creditworthiness and
product suitability, check your identity, manage your account, trace and recover debts and prevent criminal activity. When CRAs
receive a search from us they may place a search footprint on your credit file that may be seen by other lenders and used to
assess applications for finance from you and members of your household. The CRA may also share your personal information
with other organisations. We may also continue to exchange information about you with CRAs on an ongoing basis, including
about your settled accounts and any debts not fully repaid on time. CRAs will share your information with other organisations.
Your data will also be linked to the data of your spouse, any joint applicants or other financial associates. We can provide you
with the identities of the CRAs and the ways in which they use and share personal information upon your request.

From time to time, we may provide your information to our partners, third parties and customer service agencies for research
and analysis purposes so that we can monitor and improve the services (or as the case may be) we provide. We may contact you
by post, e-mail or telephone (or as required) to ask you for your feedback and comments on our services (or as the case may be).
We may also contact you about our other goods or services that may be of interest to you.

How will we use your data?

Our Company collects your data so that we can:

• Process your application and manage your request.
• Email you with special offers on other products and services we think you might like.
• To monitor the performance of our products and services to ensure consumer outcomes are being achieved

Lawful Basis for Processing Data

Diamond Property Finance understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://diamondpropertyfinance.com/ and will only collect and use personal data in ways that are described here, and in a way that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. You will be required to read and accept this Privacy Policy when agreeing an Account with us. If you do not accept and agree with this Privacy Policy, you must stop using our Site immediately.

Definitions and Interpretation

When Personal Data is shared

Your personal data may be used by our partners, lenders, brokers, agents, sub-contractors, lawyers and by any of our or their
subsidiary or associated companies before, during and after your agreement facilitated by us. We may also use organisations to
perform tasks on our behalf including information technology service providers, repossession agents, banks who we will then be
sharing your personal data with and who may also process and retain your data both before, during and after your agreement
facilitated by us. Any of these third parties may contact you by post, e-mail or telephone (or as required).

We may also share your personal data with CRAs, fraud prevention agencies, law enforcement agencies, regulators and other
authorities, the UK Financial Services Compensation Scheme, any agent that you have given us authority to communicate with
and persons you ask us to share your data with, companies that we introduce you to, market researchers tracing and debt
recovery agencies and customer service agencies for the purposes set out above. These agencies and firms may also share your
personal data with others.

If, in the future, we sell, transfer or merge all or part of our business or assets, including the acquisition of other businesses, we
may share your data with other parties. We will only do this if they agree to keep it safe and private and to only use it in the
same ways as set out in this notice.

What are your data protection rights and choices?

Your personal data is protected by legal rights, which include:

• Right to be informed – Individuals have the right to be informed about the collection and use of their personal data
• The right of access to your personal data – Individuals have the right to access and receive a copy of their personal data
  and other supplementary information.
• The right to rectification- Individuals have the right to have inaccurate personal data rectified or completed if
  incomplete.
• The right to erasure – Individuals have the right to have their personal data erased.
• The right to restrict processing – Individuals have the right to request the restriction or suppression of their personal
  data.
• The right to portability – This allows individuals to obtain and reuse their personal data for their own purposes across
  different services.
• The right to object – this gives individuals the right to object to the processing of their personal data in certain
  circumstances, it also gives individuals the absolute right to stop their data being used for direct marketing
• The right in relation to automated decision making and profiling – this allows individuals to object to their data being
  used in an automated individual decision-making process (making a decision solely by automated means without any
  human involvement) and profiling (automated processing of personal data to evaluate certain things about an
  individual). Profiling can be part of an automated decision-making process.

There may be reasons why we need to keep or use your data, but please tell us if you think we should not be processing your
data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us
at our email info@diamondpropertyfinance.com

For further information on how your information is used, how we maintain the security of your information and your rights in
relation to it, please contact us via email info@diamondpropertyfinance.com or call us on 07871 187 117, 07494 082 439.

How long is your data kept

We will retain your personal data as long as you are a customer with us. We may retain your personal data beyond this date for
the purposes mentioned above and will in any case at all times retain your personal data for the minimum period required by
law. We may also retain your data to deal with any disputes, to maintain records and to show we have dealt with you fairly.

We may also retain your data for research and statistical purposes in which case we will ensure it is kept private and used only
for these purposes.

Data about live and settled accounts is kept on credit files for six years from the date they’re settled or closed. If the account is
recorded as defaulted, the data is kept for six years from the date of the default.

Marketing

Diamond Property Finance Ltd understands that with the introduction of the Consumer Duty, it is likely the level of
communications issued by our business will increase. This will be necessary to support customers to understand the products
and services offered and to provide support to customer throughout the lifecycle of the relationship.

Our Company would like to send you information about products and services of ours that we think you might like, as well as
those of our partner companies.

If you have agreed to receive marketing, you may always opt out at a later date.

Cookies

Diamond Property Finance does use cookies to track and test customer engagement and actions throughout the customer
journey or customer communications. Diamond Property Finance Ltd understand that under the Privacy and Electronic
Communications Regulation (PECR) opt-in consent is required when these types of cookies are used.

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information.
When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, www.allaboutcookies.org.

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:

• Keeping you signed in
• Understanding how you use our website

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously
selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party
cookies are used.

Advertising – Our Company uses these cookies to collect information about your visit to our website, the content you viewed,
the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some
limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies
with our advertising partners. This means that when you visit another website, you may be shown advertising based on your
browsing patterns on our website.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser.
However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

Diamond Property Finance Ltd’s website contains links to other websites. If you click on a link to another website, our privacy
policy no longer applies, and we recommend you review that sites privacy policy to establish how they will process your data.

Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last
updated on 03/03/2026.

How to contact us

If you have any questions about Our Company’s Privacy Policy, the data we hold on you, or you would like to exercise one of
your data protections rights, please do not hesitate to contact us.

Email us at: info@diamondpropertyfinance.com
Call us: 07871 187 117, 07494 082 439.
Or write to us at: 19 Welling High Street, Welling, Kent, DA16 1TR

How to make a complaint and contact the appropriate authority

If you are unhappy about how your personal data has been used by us, please contact us and we will be happy to register a
complaint.

You also have a right to complain to the Information Commissioner’s Office which regulates the processing of personal data. You
can contact them at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, on 0303 123
1113 or by email to casework@ico.org.uk. See also https://ico.org.uk/global/contact-us/.